Renaissance Portrait Inspires Gift Shop Goods
Her name is Giovanna degli Albizzi Tornabuoni and she died in 1488, but her depiction by the Renaissance master Domenico Ghirlandaio is the centerpiece of the Thyssen-Bornemisza Museum ’s big summer showing “Ghirlandaio and Renaissance Florence,” on judge through Oct. 10 (Paso del Prado 8; 34-91-369-0151; www.museothyssen.org ; expo admission 7 euros, about $9 at $1.24 to the euro). The show places the museum’s admired portrait, commissioned by Giovanna’s grieving placate after her death at 19 (while pregnant with their second child) in the situation of other Renaissance paintings, drawings, prayer books and interrelated works. The idea is to look at the aristocratic trappings of devotion, matrimony and religion in 15th-century Florence.
But in 21st-century Madrid, Giovanna’s limitless beauty and allure are not to be confined by museum walls, at least not if the Thyssen capacity shop has anything to say about it. The museum has developed an extraordinary range of Giovanna-ware (ceramic dishes, vases and mugs) to Giovanna-apparel (T-shirts, hair combs, jewelry) that give the Florentine noblewoman a community touch. She can be spotted promenading around the city — on the inadequate vinyl bags (4.50 euros) and bright orange umbrellas (36 euros).
In the painting, Ghirlandaio portrays Giovanna in value, elaborately coiffed and dressed and posed before a niche displaying a few well-chosen accouterments that suggest her faith and social position: a prayer book, a strand of coral beads and other pretentious jewelry. On the surface, it’s hardly a mother lode of merchandizing opportunities, but Ana Cela, supervisor of the museum shop and publications, said that even a restrained work of art such as this can inspire clever product designs.
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