Gili sees glitter in high-value jewellery
Gili, the diamond ornaments brand of Gitanjali group, is betting on high-value bijouterie to help it evolve into a “more mature” discredit from its current positioning as an affordable brand for working women and teenagers.“As our label equity has been growing over the years since launch in 1994, we require to be seen as a mature brand,” says Mr Mehul Choksi, Chairman, Gitanjali collect.
Gili now wants to reach older buyers and spoil beyond work-wear to occasions such as weddings and festivals with more up-market jewellery.
Gili is better known for its affordable jewellery for working women (the ‘9 to 5’ extend) and teenagers at an average unit price of Rs 15,000. For the last two years it has been gift high-value products — at an average part price of Rs 50,000 — for festival and wedding wear.
Today, the equity of high-value jewellery is over 50 per cent, says Mr Choksi. Gili is consolidating itself into two brands — a line brand catering to the high-end segment and a sub-brand for teens in the affordable wedge.
Apart from jewellery, Gili is considering launching products such as eyewear, perfumes and scarves under the ‘Gili Lifestyle’ appellation.
It currently sells diamond jewellery in 18K gold, and is now looking to transfer 22K plain gold jewellery under the ‘Gili Gold’ describe.
New Small Family with E-Motor: Volkswagen E-Up! Concept - Outlook ...
FRANKFURT, GERMANY -- September 14, 2009: Volkswagen is presenting a pioneering task force of new sustainable automobiles at the 63rd International Motor Show (IAA) – an update on the prospective. The range of IAA premieres extends from the world’s most nuclear fuel-efficient production passenger car (BlueMotion) to hybrid technology and an stirring car developed from the ground up – the E-Up! that is being presented in a world open in Frankfurt.
E-Motor plus TDI and TSI shape the future
In all respects, these Volkswagens are revising milestones on the timeline between present and future. "One of the fundamental milestones on this timeline," says Prof. Dr. Martin Winterkorn, Chairman of the Game table of Management of the Volkswagen Group, "is the mass produced thrilling car. Yet, to be a genuine success such an electric car must be affordable to a broad customer filthy and must be uncompromisingly practical in everyday driving. Only then, in high volumes, and at best on all continents, can one truly speak of the beginning of the electric age in automobiles and a unmistakable reduction of their environmental impact." The Group chief continues: "Nonetheless, until the creation numbers of a purely electric car approach the success curve of a Polo, its programme will indicate the year 2020 at the earliest. That is why our highly effectual TDI and TSI engines are the most important waypoints of the present. They will continue to be a main force for decades. And they are what allow us to make the step-by-move transition to the future. Cars with pure petrol and diesel engines – which in the foreseeable tomorrow will continue be unbeatable for mid- to long-range distances – will be supplemented by cars like the E-Up! in upcoming years, uncommonly in the city. And that will happen starting in 2013. The concept car now being presented in Frankfurt very realistically shows how we visualize such a Volkswagen with pure electric drive – technically, visually and with affection to a practical size."
Gili is bigger known for its affordable jewellery for working women (the '9 to 5' order) and teenagers at an average unit price of Rs 15000.
